Introduction: Why Wine Subscriptions Are Worth It

Wine subscriptions are one of the best ways for wineries to grow steady income and build customer loyalty. When someone signs up, they get wine regularly, and you get a long-term customer. But just having a subscription program isn’t enough. You have to market it well.

From emails and websites to social media and influencer partnerships, here are smart, easy-to-use tips that help you attract more wine subscribers and keep them coming back.

Create Offers That Make People Say “Yes”

Start with a subscription that sounds exciting and valuable. Show what’s in it for the customer. You could offer:

• Discounts on every shipment
  
  

• Exclusive wines they can’t buy anywhere else
  
  

• First access to new vintages
  
  

• Fun themed boxes like “Summer Rosé” or “Holiday Reds”
  
  

Give customers options. Create 2–3 plans like Standard, Premium, and Collector to fit different budgets and tastes. You can also add a welcome gift—like glasses or tasting notes—for new subscribers. Make sure all details are clear: how often wine is shipped, how much they save, and how easy it is to cancel if needed.

Use Email to Grow Your Subscriber List

Email is still one of the most powerful marketing tools for wine subscriptions. Here’s how to use it:

• Segment your list. Send different emails to people based on what they’ve bought before. For example, red wine fans might like a Shiraz box. Summer shoppers may enjoy a chilled white wine package.
  
  

• Send a welcome series. When someone signs up, send 2–3 emails explaining your winery story, wine tips, and how the subscription works. This builds trust and excitement before the first shipment.
  
  

• Keep them updated. Send monthly emails with sneak peeks of the next box, stories from your vineyard, or tips like how to pair wine with food.
  
  

Use clear buttons like “Join Now” or “Upgrade My Plan” so readers know what to do next.

Post on Social Media and Work with Influencers

Social media is a great place to show off your wine subscription program. Use photos and videos to give followers a peek inside the box or behind the scenes at your vineyard. Show pairing ideas or short clips of winemakers talking about this month’s selection.

Ask happy customers to tag your winery when they post about their box. Repost these images and say thanks—it helps build trust with others.

Partner with wine bloggers, sommeliers, or lifestyle influencers. Send them a box to try, and ask for honest reviews. Give them a custom link or promo code to track how many people sign up because of their post.

Make Your Website Easy to Use and Easy to Find

Your website is the main place people will join your subscription. Make sure it's easy to find and easy to use.

• Add the subscription to your homepage
  
  

• Include clear pricing and benefits
  
  

• Use large buttons that say “Subscribe Now”
  
  

Help people find your website by improving your SEO. Use words your customers might search, like “best wine subscription,” “monthly wine box,” or “wine club delivery.” Use those words in page titles, product descriptions, and headlines.

Keep your website fast and mobile-friendly. A slow, hard-to-use site makes people leave.

Start a Referral and Loyalty Program

Happy customers can bring you new ones. Offer a reward—like $10 off or a free bottle—for every friend they refer who signs up. Share referral links in order confirmation emails, thank-you notes, and account dashboards.

Also reward loyalty. Let people earn points for each shipment they get. These points can turn into discounts, free gifts, or event invites. This makes subscribers feel valued and keeps them around longer.

Host Virtual or In-Person Events

Events help build real connections with your subscribers. You can send a tasting kit and hold a live video event where your winemaker talks about the wines. Let people ask questions and interact.

Record the event and let subscribers watch later if they missed it. You can also invite local members to private tastings, harvest tours, or blending workshops. These special experiences help people feel like part of your wine family.

Partner with Other Brands and Media Outlets

Work with businesses that go well with wine—like cheese shops, charcuterie brands, or gourmet snack makers. Offer bundle deals or co-host events. It’s a great way to reach new people who already enjoy quality food and drink.

You can also contact wine blogs, magazines, and local media with your story. A feature article or a list of “Top Wine Subscriptions” can bring lots of new traffic to your website.

Use Paid Ads to Reach More People

Online ads are a fast way to grow. Try ads on Google, Facebook, or Instagram. Show your offer to people who already like wine pages, follow influencers, or joined similar clubs.

Use images or videos of your subscription box, and include benefits like “Exclusive Wines” or “Free First Shipment.” Always end with a strong call-to-action like “Subscribe Today.”

Track how well your ads work. Focus your budget on the ads that bring the most new subscribers.

Track Your Results and Keep Improving

Watch your numbers. Check:

• How many people sign up
  
  

• How long they stay subscribed
  
  

• How much they spend
  
  

• Why they leave
  
  

Try new ideas and compare results. Test different emails, landing pages, or social media posts to see what works best.

Use tools like Google Analytics or your email platform’s dashboard to understand your audience better. When you know what works, you can do more of it.